Sunday, September 19, 2010

3dCart vs BigCommerce

I can't give a full review to either product but am evaluating both of them.

BigCommerce has a user interface that seems to have been designed by a user interface designer. It seems to understand how task analysis works, how most ecommerce people want to enter in their data, and provides streamlined support for accomplishing those tasks.

3DCart is awkward as hell. Things aren't where I expect them to be. The interface doesn't seem to be supporting the task flow that makes sense to me. And too much internals are exposed to me for my taste.

I'm having a hard time accomplishing certain basic tasks because I can't find where to do them and/or the documentation isn't helping.

The #1 problem so far, is, if you don't save your work religiously, and you tab over...poof, your work is gone. This has happened to me over and over and over again. I haven't run into this problem with any other ecommerce package. It's aggravating. Seems every tab over, is opening an http connection, thus your data is lost. It could be engineered to work differently.

BUT....I have the impression that 3D has features that may be unsurpassed in social marketing and easily connects to all kinds of things like shopping feeds, Facebook, etc.

BigCommerce may do all or most of that.
BUT....BigCommerce doesn't have a FaceBook page. 3D does.
The CTO of 3D is on Linkedin and actively participates in Ecommerce groups there.
The CTO of 3D is on Twitter.

In other words, this is a company who is USING social media to network and to gain mindshare.

I assume this means, this is a company who understands my needs and has a better understanding of ecommerce marketing in today's internet.

They are eating the same dog food that I eat. Playing in the same swimming pools I'm playing in.

And they seem to be seriously interested in customer feedback and feature requests. Through various means, they are actively soliciting feedback.

I want to love 3D. If I can just get past what feels like a tougher learning curve....

Maybe I can put in a feature request to streamline the number of clicks you need to do anything on the platform... :-) (or maybe they should hire me for some consulting work. I was a user interface designer for many years.)

p.s. the design of their stores are great!

p.s.s. Now that I see what "real" ecommerce platforms look like, I can't believe I wasted so much time with Shopify. I do love their user interface. But the platform is so broken in so many ways, that anyone who succeeds by using it, has succeeded in spite of the platform. I try to console myself by telling myself at least I figured it out sooner rather than later.

3 comments:

  1. Ecommerce is nothing but business through internet media.

    Hosted Ecommerce Software

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  2. This comment has been removed by the author.

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  3. Great review! I like you words that 3DCart is awkward as hell, But while choosing between 3dCart, Bigcommerce and Volution, I guess, I will go to 3dCart. I dont know, maybe because of its Social Media Marketing tools. I think that it can bring some results for business. Volution -no, because it is the most expensive. It was also great to read this publication, so I add the link to my comment.
    http://www.shopping-cart-migration.com/blog/58-3dcart/5969-3dcart-volusion-and-bigcommerce-choose-your-winner

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