AdWords

This weekend, I'm putting together my AdWords plan.

Problem #1, Google has so many keyword analysis applications, I can't figure out what to use. There is some actual phone support so I may see what they say.

Problem #2. When I spoke to the nice phone lady, she was talking about $3.50 to $4.00 per CLICK. Whoa! That is a very high customer acquisition cost, because one click isn't even guaranteed to convert to a sale. And most of my products are in the $10-20 price range.

Problem #3, The ad space is tiny. What do I say? Ads should have a "call to action". The person who sees the ad should DO something. Join a mailing list. Make a purchase. Enter my contest.

Problem #4. AIEEE! I just noticed that the ads I was playing with....Google was RUNNING THEM! Crap. It wasn't a lot of money, but I did not want to RUN them. I was playing with them. GRR!

So there are 24 chars for the headline

35 chars for "description, line 1" and 34 more for line 2

And then yo get your url.

As I understand it, InterCapitalizingURLS GetsHigherClickThroughs.com

We shall see

The ad that accidentally ran resulted in 16 clicks and zero "conversions."

No clue what a good ratio is.

You also need to pick your keywords that go with your ad.


My organic search analytics are giving me some keywords, but I don't know if that means I should use them, or not.

Google also rates the "quality" of your ads, and that helps get higher page placement.

I have much to figure out.