I knew I was clumsy at Twitter. I'm not in the twit target market. I'm too old. I don't understand it.
I think it's mostly used to talk into black holes, about absolutely nothing. There is no conversation, no depth, and little that interests me as I watch things blip by in 140 chars bite-sized chunks.
I've asked people for help.
"Info on Twitter is highly perishable."
Ok. So, if I post something, I should post it a lot.
I'm trying to promote my company, so I figure 2-3x/day, I should post what we have on sale.
An old friend took mercy on me yesterday.
"You need to engage with your customers or you are going to get drop-kicked to the curb."
Hrmm...now what? I ask questions into the tweeting universe, I get no reply. I sometimes comment back on people's tweets, but get no reply. And most of my target market tweets about stuff I don't care about.
I'm not my own target market.
I like makeup. I love shopping for it. I love wearing it. But I'm not obsessed. I don't spend hours on the web watching makeup tutorials or pondering the Fall season's latest lipstick fashion.
I don't care!
So, how do I engage with people who do?
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